Wool has many fantastic qualities that make it the most special fibre in the world. Here's just a few of wool's most important qualities: NATURAL
Wool is a 100% natural fibre, not man-made. Sheep have evolved to produce a fibre that has become one of the most effective natural forms of all-weather protection known to humans. RENEWABLE
Every year sheep produce a new fleece, making wool a renewable fibre source. Wool growers actively work to improve the efficiency and care of natural resources, endeavouring to make the wool industry sustainable for future generations. BIODEGRADABLE
When a natural wool fibre is disposed of in soil, it takes only a few years to decompose. Most synthetics, on the other hand, are extremely slow to degrade. NATURAL INSULATOR
Wool can insulate the home, providing and retaining warmth, helping to reduce energy costs and preventing the loss of heat to the external environment, which in turn reduces carbon emissions. BREATHABLE
Wool has a natural structure which allows it to absorb and release humidity, either in the atmosphere or perspiration from the wearer. It is able to acclimatise to individual environments - ensuring that the wearer is never too hot or too cold. Wool has a large capacity to absorb moisture vapour (up to 30% of its own weight) next to the skin, making it extremely breathable. RESILIENT
A wool fibre can be bent 20,000 times without breaking, and has the power to elongate, stretch and recover - which is why wool products last for years. Wool maintains its appearance in the longer term, adding value to the product and its lifespan. Natural wool has a wonderful hue, and when dyed, wool is colourfast. MULTI-CLIMATIC/ TRANS-SEASONAL
Merino wool is active, reacting to changes in one's body temperature to keep you warm when you're cold, but releasing heat and moisture when you're hot. ELASTIC
The natural elasticity of the Merino fibre means it stretches with the wearer, but then returns to its natural shape, so there is less chance of garments sagging or losing their shape over time. EASY CARE
Recent innovations mean wool items are no longer hand-wash only. Many wool products can now be machine-washed and tumble dried. Wool fibres have a natural protective layer which prevents stains from being absorbed; they also pick up less dust as they are static resistant. ODOUR RESISTANT
Wool locks away odour molecules, which are only released upon washing, and because wool absorbs moisture vapour, it reduces the amount of sweat left on the body, therefore reducing the amount of odour produced. A SAFE SOLUTION
Wool has a naturally high level of UV protection, which is much greater than most synthetics and cotton. Wool is naturally flame retardant due to its high water and nitrogen content, has a higher ignition threshold than many other fibres and will produce less toxic and noxious fumes that cause death in fire situations.
Wool is not known to cause allergies and does not promote the growth of bacteria. Wool can reduce floating dust in the atmosphere; the surface of a single wool fibre is covered in microscopic scales that will trap and hold dust in the top layers until vacuumed away.
For more information on sheep breeds and wool terminology visit our Did You Know page