Wool Week is back with a bang this year, with even more exciting ways to get involved in the campaign than ever before.
In previous years we have seen Savile Row overrun by sheep, teams of super knitters take to national rail to break speed knitting records. In 2012 we had the global launch of Wool Modern - a fashion and interiors fusion exhibition, the launch of the amazing Wool School - the campaign's first fashion-based educational initiative, and in March this year the largest ever wool showcase - Wool House at Somerset House, which focused on interiors and lifestyle design.
Growing in participants and momentum, 2013 sees The Campaign for Wool take over the UK during Wool Week, with a variety of exciting events and inspiring initiatives that will highlight wool as a natural, renewable and biodegradable fibre.
These are the exciting events that have been happening during Wool Week: Wool School
Following a really successful first year, the initiative welcomes Margaret Howell, Topman, Christopher Raeburn, Folk, Barbour, Brora and Albam to the roster of top UK fashion labels aligned with UK universities. For a second year running the project has seen students introduced to a retail partner and given the opportunity to design a wool jumper for their company, keeping this year's theme of 'knitwear traditions of the British Isles' front of mind. The campaign received thousands of entries, with one student per retailer selected and 15 jumper designs developed and manufactured. They will be available in stores to coincide with the UK Wool Week: taking place on the 14th-20th October 2013.
5% of WOOL SCHOOL jumper sales will go back into fashion education programmes across the UK. Knit Nation
This year Wool Week celebrates haberdashery and encourages the nation to pick up knitting needles. An exciting partnership with John Lewis will see a week-long agenda of fashion forward knitting and woolcraft classes hosted by some of the UK's finest knitwear specialists at stores in Edinburgh and London. John Lewis's partners, such as Erika Knight, Rowan, Arne & Carlos and Milamia, will create bespoke patterns and demonstrate techniques for all skill levels, showcasing knitting in its most contemporary form.
John Lewis's Oxford Street window will come to life as live knitters knit their way around a plain white room setting. The installation will develop over the course of Wool Week, emerging as a flurry of colourful knitted patterns.
Drop by throughout the week to see the best in industry sharing their woolly knowledge, all skill levels welcome.Royal Academy of Arts
The Campaign for Wool will support the Royal Academy's 'AUSTRALIA' exhibition, the largest collection of Australian Art ever seen outside Australia, running from 17th September to 8th December. The Campaign for Wool's Australian Funding Partner, The Woolmark Company, will focus on celebrating the role that wool has played in forming both the landscape and culture of the nation.
To close Wool Week a flock of Aussie/English Bowmont Merino sheep will make a special appearance in the courtyard of the Royal Academy on Saturday 19th and Sunday 20th October as part of the RA's family learning programme. Children of all ages will be encouraged to meet the sheep and learn about the wool fibre. Full details can be found on the Royal Academy's website
. Wool Interiors Launch OneWool
This year also sees the launch of OneWool in both the UK and USA. Top retailers, manufacturers and consumers will unite to choose just one wool product to highlight and through that help create a huge celebration of the best wool interior items across the industry. Products ranging from carpets and rugs to fabrics and furnishing items will be promoted and recognised during Wool Week with the OneWool social media and in-store activity. Victoria Quarter, Leeds, Wool Exhibition
To celebrate Wool Week, Leeds College of Art has collaborated with SIL Holdings to create stunning wool installations to be housed in the Victoria Quarter buildings. The installations will be free to view and make up part of a competition. Winning students will be awarded work placements with SIL Holdings Limited. Harvey Nichols will showcase one of the winning designs in a window throughout the duration of Wool Week. CFW Global Reach
Since launching The Campaign for Wool has grown exponentially, both domestically and overseas. The Campaign for Wool Spain is now in its third year, Wool Week launches in Italy this September, the Wool School student design initiative has been replicated in China and Germany, and Korea, Japan and the Netherlands are running a series of live events throughout October and November. The Campaign is now active in USA under the green sheep branding and will see the OneWool promotion launched in October this year.
Caring consumers have begun asking questions about provenance and sustainability. With the guidance of HRH The Prince of Wales, The Campaign for Wool is taking the answers to a global audience, communicating wool as a natural, biodegradable and renewable fibre. Wool Interior Design Competition
Continuing the success of Wool House, the Campaign will launch a wool room design competition in association with Homes & Gardens and endorsed by leading industry associations, including KLC School of Design. The competition will have three different entry levels - professional, student and amateur - to encourage the use of wool textiles within the home. The three winning entries are to be photographed for a magazine feature in April 2014 and displayed at a future design event. Winners will also receive a bespoke design rug by Brintons.
For more information, visit the Campaign for Wool website